Deanna Nails
With over four years of experience as a skilled nail technician, Deanna has developed a keen eye for detail and a passion for transforming nails. Her expertise spans a wide array of services, including gel manicures, intricate nail designs, and acrylic sets, all tailored to meet the unique preferences of her clients. When Deanna approached us, she was looking for a fresh logo to represent her brand and ultimately decided on a comprehensive brand kit + social media strategy bundle. Her primary goal is to utilize social media as a portfolio, showcasing her work to attract new clients through aesthetic content that highlights her creativity and expertise. Deanna is committed to providing an inviting atmosphere where clients can relax and indulge in nail services, ensuring that each visit is not only a beauty treatment but also a memorable experience.
Deanna nails
BRAND KIT LOGO DESIGN
By Two Twenty Two Media
Deanna nails
GRID POST VISION BOARD
By Two Twenty Two Media
Deanna Nails
BRAND / STRATEGY NOTES
By Two Twenty Two Media
Goals
Deanna came to us initially looking for a fresh logo and decided to go with a brand kit + social media strategy bundle. Her overall goal is to utilize social media primarily as a portfolio, with a secondary goal of bringing in new clients by providing aesthetic content that showcases her work.
Target Audience
- Primarily females between the ages of 20 and 50
- Financially stable enough to afford aesthetic / nail service's
- Located in Illinois, specifically in Elgin and other surrounding cities
- People who are interest in nail services, how they look, overall feminine aesthetics
Pain points of target audience
Struggle finding a nail tech that offers not only quality services but also a hygienic and relaxing environment, as cleanliness is a top concern when it comes to personal grooming. Additionally, busy schedules can make it challenging for clients to find convenient appointment times, leading to frustration and missed opportunities for self-care. Lastly, clients may feel overwhelmed by the variety of services available and seek guidance on which treatments best suit their needs, highlighting the importance of a knowledgeable tech.
Social media KPI’s
- Increased Engagement
- Increased Accounts Reached // Impressions // Views
- Increased client bookings
Strategy sneak peek summary
We recommend posting three times a week, as it will take some time to gather a sufficient amount of content, with the long-term goal of increasing to five posts per week. She should capture a minimum of 3-5 quick photos of client results to allow for editing options. We educated her on how to create engaging content, utilize SEO strategies, select effective hashtags, set up filming equipment, and optimize her profile, among other techniques to help her page grow. For example, using a ring light or natural lighting, opting for simple white backgrounds for client results, and taking photos around the shop, such as new polish arrivals, tool setups, and the overall shop layout. A content calendar will be provided each month which will be adjusted based on monthly analytics.
